Apparel Design
Reflecting the team's different facets through multiple merchandising collections: a subtle, stylish line for everyday use; a bold 10-year anniversary edition celebrating the team’s legacy; and a high-performance, technical range designed for track readiness.
Technical Line
September 2025
The technical merchandising line showcases the team’s main and platinum sponsors while maintaining the signature team blue as the primary color. Black elements were incorporated for a more refined aesthetic, complemented by red accents and an outlined logo. These details echo the red from the team’s emblem and create a strong visual link to the brand-new livery designs for the season. Designed to be functional, professional, and instantly recognizable, the line ensures a cohesive team presence both on track and during formal occasions.
Anniversary Line
April 2025
To celebrate the team’s 10-year anniversary, a limited-edition collection was created featuring a commemorative T-shirt and exclusive gadgets not included in any previous line. The design employed a refined gold graphic theme centered on the milestone, incorporating a timeline highlighting key moments in the team’s history. A darker-than-usual, elegant blue background was paired with a specially designed anniversary logo variant, giving the collection a distinctive and celebratory identity.
Everyday Line
September 2024
A casual clothing line was developed to provide team members with comfortable, everyday apparel that still reflected their identity. For the first time in the team’s history, the collection introduced multiple color options beyond the traditional blue, a change that was met with great appreciation. Team identity was preserved through a front, patch-style diamond logo featuring a blue background, ensuring instant recognition while offering a fresh, versatile look.
